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utilize the benefits of google+ in 2013
While there are many businesses that understand the power of Google+, there are many others that prefer using Facebook and Twitter due to their familiarity and customer base. While Google+ hasn’t been...
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looking ahead: predictions for public relations trends in 2013
The beginning of each year offers an opportunity to reflect on the current trends shaping each industry, inviting plenty of speculation about the forces that will influence our work in the coming year....
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the steps to the perfect pitch…
Making a sales pitch is one of the most important parts of your business happenings. These are going to be the words to which people hold on, and many of these individuals will either be inspired to...
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marketing is marketing!
Marketing professionals are in a unique position. In the midst of a massive shift towards social media campaigns and new technologies, experienced marketers are faced with the prospect of needing to...
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4 steps to put brand in your marketing
Most consumers today go for bargains over brands. Despite the beating that branding has taken recently, however, it should still be a top priority of your marketing efforts. The goal is get consumers...
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social media automation: the pros and cons
Let’s face it, even the most accomplished multitasker isn’t going to be able to keep up with all the platforms aching for fresh content. A realistic solution is social media automation. This...
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get the basics behind your logo
Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important...
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add media dynamite to your marketing (1of3)
Creating a volatile and rewarding mix for content marketing results in dynamite advertising potential. This marketing mix creates a well-rounded campaign, where each stage of advertising progressively...
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light the fuse to your marketing (2of3)
Good content marketing never trades relevance for flash, but consumers experiencing a dynamite marketing mix expect an immediate payoff for the time they’ve invested in learning about the company’s...
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explode your marketing (3of3)
Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet. That focus on high quality, relevant content...
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brand development in 4 steps
Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual...
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yikes, don’t shoot from the hip!
While the old saying says there’s no such thing as bad publicity, anyone that has to take control of a social media crisis knows that’s simply not the case. Knowing how to deal with these types of...
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tell the story
Human interest is one of the biggest factors in creating a buzz for any product, service, business or person. A big part of creating that human interest is to tell stories. People may not remember a...
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technology and the retail experience
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All...
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tablets: a perfect fit for rich media
Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology...
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social vs. seo…and the winner is?
Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their...
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business, a new horizon for klout?
Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be...
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get your social media right: 3 secret strategies for successful social branding
Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains...
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5 steps to put trust in your brand
Storytelling is the ultimate way to build trust in your brand. Telling a story brings back memories of sitting at the knee of your elder and hearing their wisdom. It pulls on heartstrings and emotions....
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the brand culture
From the moment of our birth, to the day of our demise, branding has and will continue to influence our personal and business decisions in ways so subtle that they hardly seem to be noticed. But these...
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